We think of luxury, style and class and we think of BMW and what’s more glamorous is that it’s been associated with India Bridal Fashion Week so the BMW India Bridal Fashion Week goes National in its Seventh Edition and celebrates spectacular bridal Couture across seven cities for the very first time.

A press conference was held at Taj Palace in Delhi to announce the same. We saw the collaboration of the new BMW 6 Series Gran Coupe on the big platform with BMW being the title sponsor joined by Swarovski as a Fashion partner.

The host of the evening was the lovely Sarah Jane Dias who looked stunning in a red outfit. The participating designers for the fashion extravaganza this year with their creative excellence in bridal couture would be Abu Jain Sandeep Khosla, Anita Dongre, Ashima Leena, Falguni Shane Peacock, Gauri Nainika, JJ Valaya, Jyotsna Tiwari, Rina Dhaka, Shantanu Nikhil, Suneet Varma & Tarun Tahiliani.

The showstopper of the evening was none other than Sonakshi Sinha who will be the Brand Ambassador of this edition of IBFW.

The IBFW will be held at New Delhi first from July 15-19, 2015 followed by Mumbai from August 13-17, 2015. For the first time besides Mumbai & Delhi, it would be held in cities like Hyderabad (from September 02 – 06), Chandigarh (September 23 – 27), Ahmedabad (October 07 – 11), Bangalore (October 28 – November 1) and Chennai (November 18 -22). All of these cities along with the fashion shows will also host a 3-day format bridal couture exposition for the audience.

According to Mr. Vijay Singh, Founder & MD, Fashion One International, it’s been five years to India Fashion Week and its going to be the best fashion week and with BMW and Swarovski this will be next level of association with the lovely designers to bring more grandeur to the event and make the best show.

Left - Mr. Philipp von Sahr, Middle - Sonakshi Sinha, Right - Mr. Vijay Singh at the BMW IBFW announcement press conference
Sonakshi Sinha on being announced the face of IBFW said, “I have walked the ramp for multiple shows at BMW India Bridal Fashion Week in the past and I must say I have been in awe of the scale and grandeur of each show and the beautiful designs that are showcased by each designer. I’d like to thank Fashion One and BMW India for giving me the opportunity to represent this amazing platform and I’m now eagerly looking forward to the fashion week so I can be a part of the magic once again.”

According to Mr Philipp von Sahr, President, BMW Group India, BMW is all about aesthetics, perfection, precision & craftsmanship and their partnership with India Bridal Fashion Week which is one of India’s most significant fashion shows is the perfect platform to showcase the BMW 6 which combines luxury and design with its bond of sports performance which makes every road a red carpet with its amazing body design & spreading joy is the heart & driving force of BMW.

Commenting on this association, Mr. Vivek Ramabhadran, Managing Director, Swarovski Professional India said that Swarovski will create a new path-breaking phase in couture embellishment. Swarovski will also provide a working canvas of new innovations for the couturiers to create elegance & opulence. It would also provide us with a platform to highlight their new ingredient brand ‘Crystals from Swarovski’.


This amalgamation is a bold step towards innovation with BMW its excellent designs, aesthetic values and great products and Swarovski which is going to be used by the lovely designers in their creations will highlight the event and will make it more sensational and grand and an event to watch out for so be ready to see the magic starting on 15th July in Delhi.