Fashion is not only about donning great clothes but about style and comfort too. When we were asked to do a fashion post for Coolpad we were confused as to where to go! Somewhere there is style, somewhere there is comfort. It’s important to keep the fashion graph high but not at the stake of choosing between comfort and style.
So we decided to go to 2 different destinations of the fashion world – a brand and a designer. A brand would always have options across various styles while a designer will have different lines.