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indian festivals

Are discounts the biggest marketing tactic for festive shopping?

Lifestyle September 1, 2019

While growing up, Independence Day/Republic Day have been synonymous with Big Bazaar sale. Three days leading to the patriotic day are when most of the families would stock up groceries, dinner sets, luggage and a lot of other things. Like every year, this year too Big Bazaar hosted a mega event – August Savings Bazaar during the recently concluded Independence Day which had everything at upto 70 percent which got a great response.

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Festival shopping is not the same for different generations, neither is marketing

Lifestyle August 25, 2019

Come Diwali and our wishlist would be ready. While I am looking at an upgrade of my gadget(s) – my mobile and laptop, my parents would have a different wishlist in mind. My mother who is a housewife would be looking at new elements of home – buying new consumer durables (microwave, AC, TV etc) or decor to ensure our home looks the brightest and cleanest while my father who is a businessman would be looking forward to upgrading his automobile.

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