While growing up, Independence Day/Republic Day have been synonymous with Big Bazaar sale. Three days leading to the patriotic day are when most of the families would stock up groceries, dinner sets, luggage and a lot of other things. Like every year, this year too Big Bazaar hosted a mega event – August Savings Bazaar during the recently concluded Independence Day which had everything at upto 70 percent which got a great response.
Festivals as product of marketing
Come Diwali and our wishlist would be ready. While I am looking at an upgrade of my gadget(s) – my mobile and laptop, my parents would have a different wishlist in mind. My mother who is a housewife would be looking at new elements of home – buying new consumer durables (microwave, AC, TV etc) or decor to ensure our home looks the brightest and cleanest while my father who is a businessman would be looking forward to upgrading his automobile.
Festivals are at the heart of people’s lives in India and no festival is complete without food! Food in India is a celebration in itself and when its festival time, food becomes one of the key elements. Afterall every theme is different and that’s how food is set and marketing promotions for the same start.