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Festival shopping is not the same for different generations, neither is marketing

Lifestyle August 25, 2019

Come Diwali and our wishlist would be ready. While I am looking at an upgrade of my gadget(s) – my mobile and laptop, my parents would have a different wishlist in mind. My mother who is a housewife would be looking at new elements of home – buying new consumer durables (microwave, AC, TV etc) or decor to ensure our home looks the brightest and cleanest while my father who is a businessman would be looking forward to upgrading his automobile.


Mi Air Purifier: Our investment this festive season!

Lifestyle November 23, 2016

Imagine a Diwali full of lights, diyas, candles, rangoli, crackers, and fresh air. While the first 5 things is what we experience every year but the last thing is something that is difficult to manage. We love the festivities and crackers but what we don’t realize is how it’s harming people who have chest congestion or asthma. This time was even worse for most of us because of the smog. According to the World Health Organization, air pollution causes more than 3 million deaths a year and India is among the two most-polluted countries in the world. The Ministry for Science and Technology in India described the air quality after the festival celebrations in Delhi as “severe”.

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Honeywell Air Touch helped me breathe this Diwali

Lifestyle December 3, 2015

There is a little secret that I would like to tell you. Every year when millions of Indians are happy about the Festival of Lights it’s one of the most dreadful time for me. Though I love the festivities, the lights, sweets etc. but there is one thing which worries me- pollution. While most of us burst crackers, and the light instantly brightens up our faces but at the same time also leaves our lungs in a bad shape. 

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